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| Daniel Maderer - FRIEDRICH-ALEXANDER UNIVERSITY OF ERLANGEN-NÜRNBERG (Authors) |
| 1788 - GLOBALIZATION OF PROFESSIONAL FOOTBALL CLUBS. INTERNATIONAL ACTIVITIES, FAN ATTITUDES AND IMPLICATIONS ON BRAND LOYALTY. |
| Friday, June 19, 2015 - Slot 6 (09:30 - 11:00) - D 311 |